LACEY & CO.

Operations consulting for online businesses

The reason your operations keep slipping isn’t you. It’s that there’s no system holding them.

I build the ClickUp and backend systems online businesses actually use — and keep them running. Fifteen years in nonprofit operations, seven inside the online business world, now focused on yours.

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I take on four builds a month. Every month without a system is another month of dropped balls and lost time.

Fifteen years in nonprofit operations · Seven years behind the scenes for multiple 8+ figure online business owners.

Right now your operations probably live in fourteen open tabs, two half-built systems, and a running list in your head you’re afraid to lose. You’re holding it together by memory and willpower — and it’s exhausting.

The quiet cost

You’re not disorganized. You’re running a business without an operating system.

It’s the thing you meant to set up months ago. The tool you started and abandoned. The detail that lived in your head until it didn’t. None of that is a discipline problem — it’s a missing system. And the cost isn’t just your time. It’s the dropped ball you find out about when a client does.

01

It all lives in your head.

02

Every tool was set up in a rush, then half-abandoned.

03

Things slip — and you're the last to know.

Operations doesn’t have to feel like dread. Built right, it’s the part of your business that finally runs without you.

Two ways to work together

Build the system. Then keep it built.

Done-for-you · one-time build · 4 weeks

The Operations Reset

A complete buildout of your ClickUp and backend systems — designed, set up, integrated, and handed to you ready to run. You answer a few good questions; four weeks later you have an operations system your business actually uses. Even if you've tried to set this up yourself and never stuck with it — this time you're not the one building it.

Includes

  • Discovery call
  • Systems audit
  • Full ClickUp + backend build
  • Tech-stack integration
  • Walkthrough handoff

$4,000 flat

Paid in full or split-pay

I take on a limited number of builds each month.

The fit guarantee

If our kickoff call shows the Reset isn’t the right fit for your business, you get a full refund. The only conditions: show up on time and complete your intake form beforehand. No-shows and incomplete intakes aren’t eligible.

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Ongoing · monthly retainer · the natural next step

The Operations Care Plan

Once your system is built, the Care Plan keeps it that way — so it never quietly drifts back into chaos. Every month I maintain it, clean it up, make the improvements your business needs as it grows, and tell you what to tackle next.

Each month

  • Full system audit + cleanup
  • One build or improvement
  • Monthly async check-in
  • One point of contact

$1,500 / month

Billed monthly, cancel with 30 days' notice

Reset clients only — it's how we keep your system running after the build.

Available after your Operations Reset.

How it works

Four steps, four weeks, one working system.

  1. 01

    Discovery call

    We map how your business actually runs.

  2. 02

    Systems audit

    What stays, what goes, and what gets rebuilt.

  3. 03

    The build

    Set up, cleaned, connected, with weekly updates so you're never chasing me.

  4. 04

    Handoff + ongoing care

    A system you understand, and the option to keep it running with the Care Plan.

The difference

Why me, and not another ClickUp consultant.

Most ClickUp consultants, OBMs, and VAs learned operations in the online world — often recently, often on the job. I spent 15 years running operations inside large international nonprofits, coordinating work across governments and organizations around the world, where a dropped detail has real consequences. Then I spent 7 years translating that same rigor to online businesses. That’s 22 years of operational discipline — so you’re not hiring someone who knows a tool, you’re hiring someone who’s built operations where it genuinely mattered, now pointed at your business.

Why this, not that

Would you rather keep duct-taping it together — or hand it to someone who’s done this for fifteen years?

Doing it yourself

Who designs the system
You, between everything else
ClickUp + backend depth
Learn as you go
Your time required
Weeks of trial and error
What happens after
It drifts and gets abandoned

A general VA

Who designs the system
They follow your lead
ClickUp + backend depth
General, varies
Your time required
Ongoing direction from you
What happens after
Depends who's around

The Operations Reset

Who designs the system
I design it around how your business actually runs
ClickUp + backend depth
15 years in operations, 7 in online business
Your time required
A few good conversations
What happens after
A documented system + optional Care Plan to keep it running

Client words

What it’s like to work with Lacey.

“Everything was disorganized and a bit wild until Lacey came on board. She's one of the best things that's ever happened to me — she just seems magical, able to get everything done. I recommend her to everyone I know.”
Carmen Westbrook
CEO & Owner, Aina Giving
“Lacey turned my business around and made my dreams a reality. She's one to check off your to-do list — I highly recommend her services.”
Melissa Bogardus
Owner, Makeup Mel
“A true professional in all she does. Every project was done extremely well, with great attention to detail, and on time. I would highly recommend her.”
Michelle Parrino
Owner

Imagine

What a working system actually feels like.

Picture a Monday a few months from now. You open your laptop and everything is where it should be. Every client knows what’s happening — and so do you. Nothing is sitting in your head waiting to be remembered. You could take Friday off and the business wouldn’t feel it. That’s not a tidier to-do list. That’s an operating system doing its job.

It’s a strangely good feeling — the quiet, almost addictive satisfaction of watching the whole thing just run. That’s the part nobody warns you about: once your operations actually work, they’re kind of fun.

Lacey, founder of Lacey & Co. Consulting, operations consultant for online businesses.

About

Hi, I’m Lacey Updegraff, founder of Lacey & Co.

I’ve spent fifteen years making operations work — and seven of them inside the online business world.

My foundation is nonprofit operations — fifteen years in places where the systems have to hold under pressure and there’s no budget for chaos. The last seven years I’ve spent behind the scenes for multiple 8+ figure online business owners. So I know this world from the operator’s seat: what actually breaks, what holds, and how to build systems that run whether or not you’re holding it together that day.

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FAQ

Questions, answered plainly.

Still wondering something? Book a free call below.

Reserve your buildQuestions? Book a free 15-min call
What does Lacey & Co. Consulting do?
Builds done-for-you ClickUp and backend operations systems for online businesses, and maintains them through a monthly Care Plan.
What if I've tried ClickUp before and gave up?
That's the norm, not the exception. The Reset is done for you and handed over working, so success doesn't depend on you having the time or the know-how to build it.
Do I need to be technical?
No. You answer questions about how your business runs; I handle the build.
Isn't $4,000 a lot?
It's a one-time cost for a system you'll use every day for years — versus the ongoing cost of dropped balls, wasted time, and tools you pay for but never set up right.
How long does it take?
Four weeks from the discovery call to handoff.
What's the difference between the Reset and the Care Plan?
The Reset builds the system once; the Care Plan keeps it running and improving month to month.
Do you work with clients outside Alabama?
Yes. Fully remote, clients across the United States.
What is an operations consultant?
Someone who designs and builds the systems and workflows a business runs on — here, centered on ClickUp and your backend tech stack — so the business runs smoothly without depending on one person's memory.
Is there a guarantee if the Reset isn't a fit?
Yes — the fit guarantee. If our kickoff call shows the Reset isn't the right fit for your business, you get a full refund. The only conditions: show up to the call on time and complete your intake form beforehand. No-shows and incomplete intakes aren't eligible.

The system you keep meaning to fix doesn’t have to wait another quarter.

I take on four builds a month. Reserve yours before the next one slips by.

Only 3 of 4 July build spots left.Reserve your buildQuestions? Book a free 15-min call